Our Cardinal Points
Domori's chocolate is a journey of discovery into cocoa and its aromatic complexity. A journey that began with another journey: Gianluca Franzoni's, in Venezuela in 1993, the start of hands-on research that continues to this day.
Ever since, the desire to make the beauty of cocoa accessible to everyone has guided a path built on knowledge, selection and the appreciation of an extraordinary raw material.
OUR CARDINAL POINTS
Four principles that guide the way we understand, love and interpret cocoa
A Disruptive Quality
For Domori, quality is not a final goal, but the starting point. It's a philosophy that puts cocoa at the center, showcasing its origin, natural characteristics, and aromatic heritage through a controlled supply chain, outstanding processing, and constant attention to sustainability.
The values of Disruptive Quality tell the story of this everyday commitment and explain why every Domori bar, praline, or specialty is a unique experience.
"Innovation, the pursuit of absolute quality and respect for nature are the values that guide every Domori creation, making it a reference point in the world of fine chocolate."
VISION
To be the global benchmark for fine chocolate, offering a mindful luxury that combines innovation, elegance, aesthetics, and sustainability.
MISSION
We showcase the beauty and soul of the fine cocoa we work with ethically and sustainably, to offer a unique sensory experience and promote a culture of authentic chocolate.
STRATEGY
Dark Chocolate Specialists
We chose dark because it is the purest form of cocoa.
Our differentiation stems from disruptive quality: research into rare varieties, protection of biodiversity, and in-house processing to preserve the aromatic identity of each cocoa.
Striving for excellence, without compromise: this is our direction.