Quality and Sustainability: Domori Goes Green

Category: Press area Date:

Consistently committed to promoting a new "cacao culture", based on a short supply chain and on sustainable cultivations, Domori has firmly begun a complete packaging review process, focusing on waste and material reduction while innovatively preserving Domori's "disruptive quality".

Andrea Macchione, CEO of Domori, explains: “Our superior quality chocolate is becoming more and more a product associated with Life Style, therefore aiming strongly towards great awareness and attention both to personal well-being and to environment consciousness. Domori Quality is to be enjoyed within everyday life of highly demanding consumers - mindful of their consumption choices and related implications, connected to the less is more philosophy.

The revision of the Domori packaging foresees a drastic reduction of the quantity of materials used for the products packaging, avoiding the use of non-recyclable or high environmental impact materials such as plastic. Domori’s first goal is a 30% reduction on the consumption of all packaging materials, already for the current year.

To date, the new recyclable paper packaging will be available for three Domori product lines, specifically the Organic Line, the I 75g Domori and the Dragées in Flowpack. The consumption of paper will be reduced by eliminating the traditional cardboard box and by making the simple and re-designed wrapping the real "keystone" of Domori quality. 

The chosen material, produced by Masterpack, is a recyclable paper flowpack, implemented with an oxygen barrier to guarantee the correct conservation and maintenance of the organoleptic characteristics of Domori's superior chocolate. 
Currently, the 25g snack Domori_To_Go has a 100% recyclable aluminum packaging; in the future, however, this product is to be aligned with the others in the same new flowpack type.

On a more general level, Domori foresees to introduce new measures to reduce its environmental impact:  all paper cases underwent a weight reduction, while all secondary packaging - intended for products transportation and display - will be reduced to a minimum standard and made with untreated recycled cardboard, lamination free.

Macchione continues: "Domori has always worked to merge innovation, research, biodiversity and sustainability. All of these values are pillars of our Brand’s history. Since its foundation, Domori was committed to operate in the deepest respect of everything that surrounds us, always within a long-term vision of sustainability, keeping an eye on the future and the next generations. Domori continues to invest in environmental responsibility while remaining faithful to its "disruptive quality" philosophy ".

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