The Sign of Brands: Brands are drawn, brands are written - The Holden School course in collaboration with Domori

There are brands that succeed in conveying their charisma, writing new pages of communication and positioning themselves within credible value perimeters that are significantly relevant to people. It happens when identity and narrative go hand in hand, one supporting the other.

Signs, signals, actions, are the new narrative capitals of companies, whether small, medium or large. Still, storytelling requires unprecedented postures and adequate knowledge: in 6 weekends we will circumscribe the entire ecosystem of knowledge that revolves around the new galaxies of brand narration.

From Greek mythology to the courage of the anti-heroes, from archetypes to creative writing, from an in-depth analysis of new contexts to the final challenge with some of the most important brands who, during the last weekend of the course, will give a lecture on their identity, followed by the delivery of an authentic brief on which people, divided into groups, can work during the day and, if necessary, throughout the night.

The course will end with the pitch of each project in front of the brands. An adventure with epic contours, because the new time still needs myths and heroes.

For the course program and registration, please visit this page.