Polo del Gusto

The new holding of Gruppo Illy, based on the concept of "Disruptive Quality"

Polo del Gusto was born with the mission of becoming a worldwide reference for culture and excellence in the gourmet/super-premium segment worldwide. It places itself on the market as an innovative group by offering a selection of unmatchable high quality products, defined as disruptive quality. The Illy SpA Group includes Domori, Mastrojanni, Dammann Frères, Prestat and the subsidiary Agrimontana. 

In Italy Domori distributes some precious realities that are part of the Illy Group united by a single purpose: following excellence and expressing it in every product.

Thus was born the concept of "Disruptive Quality", composed of four fundamental pillars that are intrinsic to the companies present within the Polo del Gusto.

  • The first pillar is the one most easily identifiable by the final consumer and is the result of the communion of the remaining pillars, i.e. the product must be perceived, to the taste, of superior quality even by inexperienced people.

  • The quality of the final product passes from the superior quality of the selected and used raw material, as in the case of Domori with the use of Trinitario cocoa and Criollo cocoa, the most aromatic and rare in the world.

  • Technological innovation is essential to raise the quality of the final product and to reduce the environmental impact, pursuing a "green" production as its goal.

  • The last pillar represents sustainability, social and environmental, as well as economic, helping, for example, farmers by purchasing raw materials at a higher price than the market price.

To date, the companies belonging to the Polo del Gusto are the following:

Dammann Frères

Exclusive blends of tea, of different nature and provenience, that are recognized among the most valuable in the world.

Historic French tea house, it was the first company to make tea with natural flavoring. In their laboratory, based in Dreux, teas are received from the best gardens of Ceylon, India, China, Korea, Vietnam and Japan, as well as from Africa and Brazil.

Experience, creativity and elegance are the values ​​that distinguish Dammann Frères.


A leading company in the sector of jams and candied fruit, it is renowned for its marron glacés and decorative violets.

Offer the best of nature and allow everyone to savor it, discover it and fall in love with it. This is the dream that, in 1972, has led to the creation of Agrimontana, a reality that treats excellent natural raw materials according to the most consolidated artisan techniques: hands, passion and nature are the cornerstones of Agrimontana.


Mastrojanni has been writing history with its wines since 1975, collecting prizes all over the world. In those years, there were very few who started a wine adventure in Montalcino. Today, thanks to an exceptional terroir and to men who have believed in it for decades, Mastrojanni is one of the Brunello di Montalcino wineries most respected by connoisseurs.


The new entry of the Polo del Gusto, acquired by the Illy Group in 2019 through Domori. Founded in 1902 by Antoine Dufour, Prestat became world famous thanks to the chocolate truffle, invented by the Dufour family in 1895. Awarded in 1975 and again in 1999 with the prestigious Royal Warrant to certify the status of official chocolate supplier for Her Majesty Queen Elizabeth, the Queen Mother, the Royal Warrant was renewed following the acquisition by the Illy group. The brand embodies a purely British elegance and style based on the values of quality, excellence and customer focus.

In addition to the Polo del Gusto brands, Domori also distributes the following brands:


Champagne expressing of the fresh and elegant style of Chardonnay.

The cuvée composed entirely of Chardonnay of the best Grand Cru of the prestigious Côte des Blancs is today the icon of the Maison: the Comtes de Champagne Blanc de Blancs, rests for up to ten years in a  1700 years old treasure chest of the Gallo-Roman crayère, today part of the UNESCO heritage.

Canonica a Cerreto 

Canonica a Cerreto is in the heart of the Chianti Classico, 12 kilometers east of Siena. It covers 60 hectares, of which 21 are vineyards and 7 are olive groves; the rest is woods. It is located 350 meters high and therefore in an ideal position from both an agronomic and panoramic point of view. It has been producing wine and olive oil for centuries. Today it also offers the farmhouse where the monks of the Canonica once lived.

Vermouth Bottega

Bottega wines and spirits have obtained 280 awards and recognitions, are present in 132 countries around the world, in the most important duty free and airline companies. For Bottega, Domori distributes two new vermouths, white and red, produced in collaboration with Lamberto Vallarino Gancia. The two products have been awarded multiple awards in England.

Birrificio San Gimignano

Specialized in the production of craft and organic beers. Each beer, with its inspiration, label and name, is a tribute to a certain way of walking or traveling, to a certain mood that accompanies the pilgrim, to a way of discovering the world.

Elisir Gambrinus

The ancient recipe of Elixir Gambrinus, the only liqueur in the world obtained from the aging of wine and custodian of the ancient traditions of the gravel "Terre del Piave", is passed down from father to son. The recipe, the result of an error or of the craftsmanship, was handwritten in April 1847 by Giacomo, son of Giovanni Zanotto, in San Polo di Piave. Still secret and jealously guarded by two descendants of the family, it represents the spearhead of the Gambrinus liqueur factory.

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